Most writing about art and creativity relegates creativity as something effusive, amorphous, and unpredictable. We have two problems with this.
You might’ve asked, what is that logo? Let’s start answering that question with the title of article, and of one of our collections.
We’re always drawn to the petals themselves. They are so soft, yet not delicate and they just flow and flow.
In previous iterations of this brand we thought to enter the marketplace as a fashion designer or fabric designer. This Mulberry Tree stood at the crossroads between those options and the path we walk today.